"In a climate where we feel powerless, protection is power people can deploy."
Cancer most common reason for claiming on life policies
ABI and GRiD statistics show
“Only 5% of men undergo treatment within a year of diagnosis”
Simplified version is part of a wider strategy
“Communication is key”
Critical illness advance payments increased
24/7 helplines available to members
Launched Military Life product in Dec 2020
‘The industry can play a crucial part in providing that support’
Stigma remains surrounding mental health