Life insurance

40% know where to find life insurance policy

One-person households to rise by 20%

Hidden costs adding up to more than £100 per month

IHT concerns led to 50% rise in WOL sales

Fourth provider added

"Let's get back to a market where we have outliers and that is seen as a good thing"

70% of people have a provision to pay for funeral

Underwriting, IHT, AI and limited innovation

Increased searcher intent recorded since June 2025

Delays creating uncertainty in the market