How protection-writing intermediaries can navigate the cost-of-living crisis

“Communication is key”

clock • 3 min read

Individuals and businesses have been dramatically impacted by the cost-of-living crisis, yet it presents an acute threat to protection-writing intermediaries. Legal & General’s Mike Pritchard outlines the dangers that intermediaries face if they fail to convey the importance of protection policies to customers, and explores the resources available to support advisers with customer retention.

There's a potential storm brewing for protection-writing intermediaries. Covid-19 represented something of a boom for the industry, as many people sought to ensure their families and livelihoods were protected. Yet as the UK continues to emerge from the pandemic, some of those who took out policies may now be reconsidering, as the immediate threat has seemingly passed. In addition, the early signs of the cost-of-living crisis, and impact on disposable income, are now starting to be felt, causing many people to review their household finances. Often the first expenses cut back by st...

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