Individual protection sales bounce back from pandemic slump: Swiss Re

Term and Health Watch 2022

John Brazier
clock • 3 min read

Sales of individual protection policies grew 6.3% in 2021 after the Covid-19 pandemic, according to this year’s Term and Health Watch report from Swiss Re.

A total of 2,293,704 new individual protection policies were sold during 2021, according to the report, as the market bounced back from the 1.2% decrease seen in 2020 caused by the Covid-19 pandemic. Last year's total exceeds that of 2019, where 2.19 million policies sold marked the highest level of new business in the market since 2004. There were sales increases across new individual term assurance, whole of life assurance, critical illness and income protection policies year-on-year, with Abbie Marlow, Swiss Re client manager and a joint author of the report, commenting that the ma...

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