Individual protection sales bounce back from pandemic slump: Swiss Re

Term and Health Watch 2022

John Brazier
clock • 3 min read

Sales of individual protection policies grew 6.3% in 2021 after the Covid-19 pandemic, according to this year’s Term and Health Watch report from Swiss Re.

A total of 2,293,704 new individual protection policies were sold during 2021, according to the report, as the market bounced back from the 1.2% decrease seen in 2020 caused by the Covid-19 pandemic. Last year's total exceeds that of 2019, where 2.19 million policies sold marked the highest level of new business in the market since 2004. There were sales increases across new individual term assurance, whole of life assurance, critical illness and income protection policies year-on-year, with Abbie Marlow, Swiss Re client manager and a joint author of the report, commenting that the ma...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The shift in demand for unemployment cover

The shift in demand for unemployment cover

Increase in the total amount paid out

Kesh Thukaram
clock 07 August 2025 • 3 min read
The COVER Review: Regulatory updates, Consumer Duty and insurer data

The COVER Review: Regulatory updates, Consumer Duty and insurer data

Week commencing 28 July 2025

COVER
clock 01 August 2025 • 1 min read
Quarter of adults not feeling financially independent

Quarter of adults not feeling financially independent

Scottish Widows data

Jaskeet Briah
clock 28 July 2025 • 2 min read