Debbie Kennedy: Seize control of the controllables

"In a climate where we feel powerless, protection is power people can deploy."

clock • 3 min read

LifeSearch chief executive, Debbie Kennedy, writes about how the protection space can step up and help consumers that are feeling the immediate and knock-on impact of the cost of living crisis.

It's no surprise that the new LifeSearch Health, Wealth & Happiness report highlights just how worried Brits are about our finances. Nearly three quarters (72%) of us expect to be worse off this year - by as much as £3,000 or more.   Britain's happiness score has hit a new low too - a choice between food on the table and heating the home will do that. While many of us felt powerless during Covid, who could have imagined we'd feel even more powerless in what's hopefully and ostensibly the pandemic's end zone.   It's another chapter of uncertainty, and all we can do is control the co...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Ed Bailey to lead Openwork Business School

Ed Bailey to lead Openwork Business School

Succeeds Helen Longland

Jaskeet Briah
clock 13 February 2026 • 2 min read
Financial advice should be added to workplace benefits – report

Financial advice should be added to workplace benefits – report

PIMFA Leading Lights Forum findings

Jen Frost
clock 13 February 2026 • 2 min read
Reassured partners with FOIL AI on non-disclosure

Reassured partners with FOIL AI on non-disclosure

Analysing medical data with insights from calls

Jaskeet Briah
clock 11 February 2026 • 2 min read