Debbie Kennedy: Seize control of the controllables

"In a climate where we feel powerless, protection is power people can deploy."

clock • 3 min read

LifeSearch chief executive, Debbie Kennedy, writes about how the protection space can step up and help consumers that are feeling the immediate and knock-on impact of the cost of living crisis.

It's no surprise that the new LifeSearch Health, Wealth & Happiness report highlights just how worried Brits are about our finances. Nearly three quarters (72%) of us expect to be worse off this year - by as much as £3,000 or more.   Britain's happiness score has hit a new low too - a choice between food on the table and heating the home will do that. While many of us felt powerless during Covid, who could have imagined we'd feel even more powerless in what's hopefully and ostensibly the pandemic's end zone.   It's another chapter of uncertainty, and all we can do is control the co...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

St James's Place shares under pressure amid AR departures

St James's Place shares under pressure amid AR departures

One firm headed to Söderberg & Partners

Jen Frost
clock 17 July 2026 • 2 min read
Omni Protect first to offer Beagle Street intermediary proposition

Omni Protect first to offer Beagle Street intermediary proposition

3,500 firms gain access

Cameron Roberts
clock 14 July 2026 • 2 min read
LifeSearch appoints head of business protection and expert advice

LifeSearch appoints head of business protection and expert advice

Nick Rixon takes the role

Jaskeet Briah
clock 09 July 2026 • 2 min read