Friends Life has placed its Fracture Cover addition for its life, critical illness and income protection products on LifeQuote's portal.
The move means that advisers can now search select and arrange the benefit for clients on a single platform.
Friends Life expects increased demand for its Fracture Cover as a result.
The cover pays a lump sum of up to £2,100 for one of 18 specified fractures during any 12 month period.
Neil McCarthy, sales and marketing director at DirectLife, LifeQuote's parent company, said: "Friends Life has been one of the most innovative companies in recent years and its fracture cover is very popular.
"However, adviser feedback shows that, on occasion, the extra time and thus cost associated with also having to log on to a provider intranet to select an additional product feature could prevent its inclusion.
"This is not an uncommon issue and, as our mantra is to be the most innovative service provider for insurers and advisers, we are working with the industry to ensure that all product features are available on our platforms."
Evolution not revolution
Maximum terms increased
‘On my first day I was given an ashtray, a stapler and a staple extractor…’
Digital event takes place 10 March
'An enthusiastic adviser is often infectious'