Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock • 2 min read

The latest report from SCOR’s Digital Solutions subsidiary, ReMark, found that Gen Z and Millennial consumers are more likely to choose life and health insurance products based on positive online reviews rather than on pricing.

The A Decade in Review: Paving the Future of Insurance  - ReMark Global Consumer Study 2023-24 report found that more than one third (34.7%) of the combined age groups said good online reviews were the most important factor when buying life and health (L&H) insurance, while 31.3% opted for price. However, price was a significantly more important factor for millennial respondents, with 33.2% highlighting this element compared to 27.9% of Gen Z respondents. Other factors highlighted by young UK consumers included established brand names (12.2%), a quick purchase process (10.2%), diverse...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Two in five adults dishonest about drinking on medical forms

Two in five adults dishonest about drinking on medical forms

Confused.com research findings

Jaskeet Briah
clock 04 September 2025 • 3 min read
Number of adults missing NHS health checks hits post-pandemic high

Number of adults missing NHS health checks hits post-pandemic high

Widest gap between invitations and take-up since the pandemic

Jaskeet Briah
clock 03 September 2025 • 2 min read
Single is Best campaign backed by 100 firms

Single is Best campaign backed by 100 firms

Surviving Economic Abuse partners up

Cameron Roberts
clock 01 September 2025 • 2 min read