Critical Illness

“Critical illness plans have been steadily improving”

"Heart conditions are both debilitating and widespread"

A 3% increase in APE and 1% in policy count

63% looked at their cover but made no changes

Increase in APE and policies sold

ABI and GRiD data

"We really need to be thinking holistically"

98.7% of claims paid

Marks a 34% year-on-year increase

40% year-on-year increase