In addition to its website redesign, LV= has also switched its adviser telephone services to Freephone numbers, and appointments for its teleinterview service can now be made online.
There is also now a Freephone service for complaints, in line with recommendations from Ofcom.
The Freephone numbers for advisers are for the pre-underwriting helpline, telephone-based account managers and new and exisiting business support lines, with calls being free from both mobiles and landlines.
The website changes have included making it more responsive for those using tablets and mobile to access the LV= adviser site, and a new layout.
Making appointments for the teleinterview service online can be done by advisers or by clients with appointments from an hour afterwards available.
LV= has made the changes following feedback from advisers, Justin Harper, head of marketing at LV=, said feedback so far on the website has been "overwhelmingly positive".
Justin Harper, Head of Marketing at LV=, said: "We've had that site for about three or four years, they just get tired and they're in need of updates.
"We particularly wanted to make the site responsive for mobile technology, whilst it's still an emerging use for the adviser side, we've seen that starting to grow so the information is far more accessible and easy to hook into and link into."
He added: "On the online teleinterview, this is partly driven by the fact we've got a new adviser site, with the new technology it's making it far more easy to access these, and the feedback we've got from advisers is that they'd like the opportunity to book slots themselves, they can now do that and their client can too, all online."
Plus agrees five-year partnership
After he took steps to reduce tax liability
‘Making sure everyone, no matter who they are, can achieve their potential’
At The HAC, London
Following 'digital transformation'