LV= has become the latest insurer to confirm it will be joining UnderwriteMe'S protection comparison service.
The comparison service pilot starts next month with 4 fully integrated insurers and a select number of protection distributors including Lifesearch.
The service be on general release to directly authorised intermediaries later this year.
Martin Werth, CEO of UnderwriteMe (pictured), said: "Our protection technology delivers a step change to simplify the sales process and with LV= we have truly reached a tipping point."
Myles Rix, managing director for protection at LV= said: "We are delighted to be supporting the UnderwriteMe comparison service which is an innovative solution that improves the buying experience for both advisers and customers, providing a quick process for advisers to ensure they are obtaining the best value cover for each individual."
Further detail about the launch of UnderwriteMe and its partners will be confirmed at a central London briefing on 13th July.
VitalityLife has launched a risk calculator that is able to work out the likelihood of clients facing ill health by putting in some basic, personal information.
'Support services' are not bolt-ons but integral to insurance offerings, says Paul Avis, and there are plenty of good reasons for employers and their advisers to promote them wherever possible
Association of Medical Insurers and Intermediaries (AMII) chairman Stuart Scullion has warned the industry to make sure it is prepared ahead of the IDD, the next EU-driven legislation set to 'shake up the sector'.
Our biggest Protection & Health Summit yet comes to Hilton London Bankside on 4 October