LV= has become the latest insurer to confirm it will be joining UnderwriteMe'S protection comparison service.
The comparison service pilot starts next month with 4 fully integrated insurers and a select number of protection distributors including Lifesearch.
The service be on general release to directly authorised intermediaries later this year.
Martin Werth, CEO of UnderwriteMe (pictured), said: "Our protection technology delivers a step change to simplify the sales process and with LV= we have truly reached a tipping point."
Myles Rix, managing director for protection at LV= said: "We are delighted to be supporting the UnderwriteMe comparison service which is an innovative solution that improves the buying experience for both advisers and customers, providing a quick process for advisers to ensure they are obtaining the best value cover for each individual."
Further detail about the launch of UnderwriteMe and its partners will be confirmed at a central London briefing on 13th July.