Protecting from the cost of divorce

clock • 5 min read

For many couples, 8 January was D-Day. That is, 'Divorce Day', writes Mark Cracknell, head of protection distribution at Aviva.

This was a term coined by professionals within the legal and charity space who reportedly receive a significant increase in divorce calls and enquiries in the post-Christmas slump. Sadly, January typically sees a peak in divorces, as the pressures of the festive season prove the last straw for many couples already at breaking point. In January 2017, Relate, a relationship charity, received a 24 percent increase in calls to their helpline compared with the average month,[1] while Google trend analysis shows January 2016 was one of the most popular months for divorce searches in the las...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read
A history of protection products

A history of protection products

The good, the bad (and the ugly)

Tom Baigrie and Ryan Griffin
clock 27 November 2025 • 6 min read