Price comparison impacting consumer understanding

BIBA, ABI and Fairer Finance

Cameron Roberts
clock • 2 min read

Price comparison sites are impacting consumers’ ability to understand what products they are buying and may be widening the protection gap, according to representatives from The Association of British Insurers (ABI) and British Insurance Brokers' Association (BIBA).

Speaking at a Parliamentary Committee meeting held by the Financial Services Regulation Committee, both associations were asked to provide oral evidence regarding the regulation of the consumer insurance market. Price took centre stage for much of the discussion, with both representatives believing consumer insurance focuses too much on cost over product suitability. Graham Trudgill, CEO, BIBA, said: "Currently, we believe there is too much focus on price as opposed to the suitability of the insurance for that specific customer's needs, and this is evidenced, I think, by firms being c...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

FSCS expects 2027/28 levy to hit £360m

FSCS expects 2027/28 levy to hit £360m

Current levy bill unchanged at £247m

Jenna Brown
clock 12 November 2026 • 2 min read
FCA: Pure Protection Market Study does "not give a clean bill of health" to industry

FCA: Pure Protection Market Study does "not give a clean bill of health" to industry

Firms still need to demonstrate fair value

Jaskeet Briah
clock 10 November 2026 • 2 min read
Budget 26: Protection and health reacts

Budget 26: Protection and health reacts

A missed opportunity

Cameron Roberts
clock 28 October 2026 • 5 min read