Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Triple lock to change in 2030: Burnham

Regulation

Triple lock to change in 2030: Burnham

PM said state pension to ‘rise at least by prices [inflation] or 2.5%’

clock 29 September 2026 • 3 min read
Fintel eyes 35% margin as earnings up by nearly 17%

Technology

Fintel eyes 35% margin as earnings up by nearly 17%

Group releases half-year results

clock 16 September 2026 • 5 min read
SJP adds three advisers to build AR firms

Adviser / Broking

SJP adds three advisers to build AR firms

Bringing experience from Fairstone, Santander and Quilter

clock 10 September 2026 • 2 min read
IHT receipts hit £3.2bn

Regulation

IHT receipts hit £3.2bn

Up by £100m on last year

clock 21 August 2026 • 3 min read
FOS outlines reforms to complaints process

Regulation

FOS outlines reforms to complaints process

FOS/FCA joint thematic review to come later this year

clock 11 August 2026 • 3 min read
John Healey's first Autumn Budget set for 28 October

Regulation

John Healey's first Autumn Budget set for 28 October

Government looks to "kickstart growth in every postcode"

clock 03 August 2026 • 2 min read
Rising care costs create greater worry than IHT for over 55s

Long Term Care

Rising care costs create greater worry than IHT for over 55s

45-54-year-olds most worried about running out of money

clock 20 July 2026 • 2 min read
CII releases vulnerable client management report

Individual Protection

CII releases vulnerable client management report

Supporting firms expand potential client base

clock 07 April 2026 • 2 min read
FCA considers dropping suitability report requirement for life policies

Regulation

FCA considers dropping suitability report requirement for life policies

Proposes moving from annual to periodic suitability reviews

clock 26 March 2026 • 2 min read
Spring Statement 26: 14% of total IHT revenue due to Autumn Budget changes

Regulation

Spring Statement 26: 14% of total IHT revenue due to Autumn Budget changes

Behavioural responses to the measures ‘particularly uncertain’

clock 03 March 2026 • 1 min read