FCA partners with international regulators on 'rogue' finfluencers

Crackdown on illegal financial promotions

Isabel Baxter
clock • 3 min read

Regulators across the globe, led by the Financial Conduct Authority (FCA), have joined forces to protect social media users from illegal financial promotions by “rogue” finfluencers.

Nine regulators, from Australia, Canada, Hong Kong, Italy, United Arab Emirates and United Kingdom took part in the week of action, which began on 2 June, 2025. In the UK, the FCA has made three arrests with the support of the City of London Police (the National Lead Force for fraud), authorised criminal proceedings against three people, invited four finfluencers for interview, sent seven cease and desist letters and has issued 50 warning alerts. The watchdog said the warning alerts will result in more than 650 take down requests on social media platforms and more than 50 websites ope...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

PMI sees highest new complaints for protection: FOS

PMI sees highest new complaints for protection: FOS

Q3 2025/26

Jaskeet Briah
clock 05 February 2026 • 2 min read
The perils of misreading the regulator

The perils of misreading the regulator

Loaded premiums and MS24/1

Tony Müdd
clock 03 February 2026 • 4 min read
The COVER Review: FCA Pure Protection Market Study

The COVER Review: FCA Pure Protection Market Study

Week commencing 26 January 2026

COVER
clock 30 January 2026 • 1 min read