OneFamily, the brand for the combined Engage Mutual and Family Investments business, has called on advisers to help direct families to financial support they may be entitled to.
The call comes following a survey for the launch of the mutual which claims one in twelve UK families among its customers.
While 10% thought an independent adviser could help them save money, 6% used one, the survey of 2000 adults found.
The new website of OneFamily retains the functionality and tools of the former engageadviser.com website, with a quick-reference guide to check if customers are eligible for support such as widowed parents allowance and schemes such as help to buy.
Stuart Tragheim, sales director at OneFamily, said: "We know that families are under increasing financial pressure, with almost half (48%) who have provided support to a family member saying they have done so just to help them cover simple general living costs.
"Almost a quarter of people (24%) would like to be able to give their families more financial support than they already do.
"We've looked into options available for families and our research discovered that many are not making the most of potential savings already on offer because they are simply not aware that they could benefit."
He added: "Following the results of our research it made sense to include information for our adviser community on what financial support is available and also give an instant way they can check whether clients may be entitled to it."
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