OneFamily launches with call to help families

clock • 1 min read

OneFamily, the brand for the combined Engage Mutual and Family Investments business, has called on advisers to help direct families to financial support they may be entitled to.

The call comes following a survey for the launch of the mutual which claims one in twelve UK families among its customers.

While 10% thought an independent adviser could help them save money, 6% used one, the survey of 2000 adults found.

The new website of OneFamily retains the functionality and tools of the former engageadviser.com website, with a quick-reference guide to check if customers are eligible for support such as widowed parents allowance and schemes such as help to buy.

Stuart Tragheim, sales director at OneFamily, said: "We know that families are under increasing financial pressure, with almost half (48%) who have provided support to a family member saying they have done so just to help them cover simple general living costs.

"Almost a quarter of people (24%) would like to be able to give their families more financial support than they already do.

"We've looked into options available for families and our research discovered that many are not making the most of potential savings already on offer because they are simply not aware that they could benefit."

He added: "Following the results of our research it made sense to include information for our adviser community on what financial support is available and also give an instant way they can check whether clients may be entitled to it."

Further Reading:

Engage Mutual and Family Investments become OneFamily

Engage Mutual seeks adviser feedback on merger

Members approve Family Investments' merger with Engage Mutual

More on Insurer

Insurers paid out £8bn in protection claims in 2024

Insurers paid out £8bn in protection claims in 2024

ABI and GRiD data

Jaskeet Briah
clock 14 July 2025 • 2 min read
BHSF joins amii

BHSF joins amii

New corporate member

Cameron Roberts
clock 11 July 2025 • 1 min read
Life insurance premium growth to drop to 1% in 2025

Life insurance premium growth to drop to 1% in 2025

Swiss Re research

Cameron Roberts
clock 09 July 2025 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read