Aviva's Colley scoops COVER's Outstanding Achievment Award

Colley, who is head of protection marketing at the provider, was the force behind the insurer's high profile series of protection related adverts designed to emotionally move and engage with viewers to consider their situations.

London & Country scooped the award for Protection Intermediary of the Year, Dean Mason of Mason's Financial planning claimed the Small Intermediary of the Year, with ADVO Group winning Healthcare Intermediary of the Year for the second year running.

Groupama Healthcare won Best Service in the provider category while LifeSearch won the intermediary Customer Service title.

The full list of winners is:

Provider Awards

Cash Plans: Westfield Health

Individual PMI: Exeter Family Friendly

International PMI:  InterGlobal

Group PMI: Bupa

Best Service: Groupama Healthcare

Group Critical Illness: Legal & General

Group Income Protection: Unum

Individual Income Protection: LV=

Group Life: Canada Life

Individual Critical Illness: Bright Grey

Employee Benefits: Canada Life

Later Life Products: PruProtect

Adviser Awards

Healthcare Intermediary of the Year: ADVO Group

Marketing Initiative of the Year: PMI Health Group

Protection Intermediary of the Year: London & Country

Small Intermediary of the Year: Masons Financial Planning

Customer Service Award: LifeSearch

Employee Benefits Intermediary of the Year: Master Adviser

Outstanding Achievement Award

Louise Colley, Aviva