Swiss Re is to offer a direct to consumer (D2C) digital platform to insurers to sell protection products online, in partnership with Backbase.
The new platform is aimed at broadening Swiss Re's client capabilities, which include their underwriting system Magnum, insurance carrier iptiQ and proposition development capabilities.
Backbase is a specialist developer of digital channels for financial services companies.
Paul Hately, head of Swiss Re Protection Partners, said: "It has long been part of the reinsurer's role to support the industry in evolving and adapting to new consumer needs.
"Swiss Re is ready to take this forward by helping our clients set themselves up to serve a new generation of life insurance consumer.
"This helps to close society's protection gaps and meet the needs of the self-service generation."
He added: "We chose Backbase because of their ability to easily deliver great customer experiences in the digital world."
Frank Uittenbogaard, regional director of Backbase, said: "We are very excited that Swiss Re has selected Backbase as the platform to deliver its digital services to its many insurance partners."
He added: "Swiss Re has a strong vision and they realise digital in an omni-channel world is essential.
"Backbase CXP will bring Swiss Re all the capabilities to quickly on-board new partners, combined with the ability to completely tailor and customise the user experience."
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