Exeter Family Friendly has launched an income protection seminar to help advisers bring it into their portfolio.
Topics covered will include the potential size of the market, ongoing welfare reform, the sales process and tackling objections together with lead generation tips and ideas.
Mike O'Brien, head of intermediary sales at Exeter, said: "We know that income protection is an undersold product; but unlike many insurers we're determined to help do something about it.
"The advisers who attend will really value the content, but also the smaller, more workshop type feel. We want the audience to engage and get involved, not grandstand a sales pitch in front of people."
The seminars will take place across the UK and will run from 8.30am to 10.30am.
Attendees will also be added to a monthly draw to win an iPad and will gain one-hour CPD credit.
