Search interest for 'financial protection' increases by 130%

Searches for ‘emergency savings' are up by 950% compared to the year prior, with interest in ‘income protection' also up by 30%. Cost considerations are becoming important for those searching income protection. Searches for 'income protection cost' and 'how much is income protection' increased by more than 5,000% year-over-year. These were both classed as breakout terms by Google Trends. However, The Exeter said the increased interest has not translated into people taking out protection. Its Consumer Health and Finance Tracker recently found that 9% of UK adults hold income protection...