44% of customers expect to discuss accident-only cover alongside IP

The provider has released its latest Bruised Britain report, dubbed Bruised Britain 2026: Accidents, Advisers & Access, which surveyed 2,000 UK adults and 100 UK advisers. It found that 15% of adults, equivalent to 8.25 million people, would consider a more limited or shorter-term form of IP if traditional cover was unavailable or too expensive. When it came to IP, 74% of advisers agreed that some protection, even if more limited, is better than no protection. The research found 61% of advisers considered alternative IP products, including accident-only or short-term IP, as a "solid f...