Lifesearch is in final negotiations on a plan to offer clients general insurance products.
The protection specialist, with around 90 advisers, is currently finalising a fulfilment deal, as previously revealed by COVER, with a third party the company declined to name at this stage.
David Child, the recently appointed managing director of Lifesearch, said: "We will be providing the names of our customers, with their agreement, to specialist general insurance brokers.
"We are not fulfilling these contracts ourselves, but working with a partner to ensure the customer experience is one that is consistent with our approach."
The branding of Lifesearch's new service is not yet agreed; "That is one of those fine details that we are discussing at the moment, these thing will be nailed down in the next couple of weeks" said Child, who added that the company expected to finalise the deal before Christmas.
Lifesearch also said it was doing better than expected on its move into private medical insurance (PMI) two month's ago. "We went to market and started selling PMI about two month's ago.
"It is doing well and definitely getting traction with our customer base. We are ahead of where we thought we would be, in terms of volumes we thought we could sell."
The sales process for general insurance is expected to be similar to that of PMI, with the exception that PMI is dealt with in house.
Child said: "One of the things that is important to us is that, when we talk to customers, that it is an in depth process, and that we understand what their needs are. We then discuss these needs."
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