Vitality has extended its partnership with Olympic gold medallist Jessica Ennis-Hill for another three years.
The insurer and Ennis-Hill will create new events to encourage people to get more active called Vitality MOVE.
She said: "I'm really excited about continuing my work with Vitality to spread the message about the benefits of health and wellness.
"Everything I feel I stand for is echoed in the values of Vitality and I'm really looking forward to working with them to explore and develop new and exciting ways to help encourage and motivate everyone, regardless of their current state of health and fitness, to take steps to a healthier and happier life.
I hope together we can make people see that achieving their personal health goals is really a matter of planning the journey and sticking with it."
Nick Read, Commercial Director of Vitality, said: "We are delighted to be extending our partnership with Jessica. She has done so much over the past three years to encourage people to start and stay on their journey to wellness.
"She truly embodies the vision at Vitality - through simple steps to change behaviours and improve health, not only do people feel better, but they can get rewarded as well."
Government has launched new obesity strategy
£4m GWP per annum across its portfolio
Fully interactive virtual conference
‘Consultation with 36 hours’
Provided in partnership with DocTap