Why is it that women are more aware of state health and welfare limitations than men, yet less likely to see the value of group protection? And what can the group sector learn from the retail market where sales of IP to women have gradually increased over recent years in inverse proportion to men?
In the latest Practical Protection Podcast, Kathryn Knowles, managing director at Cura Financial Services, and Roy McLoughlin, associate director at Cavendish Ware, speak with Jo Elphick, marketing director at Legal & General on the subject of group protection; how gender can have an influence on engaging with insurance and what the group market can learn from the retail sector. Female purchases of individual income protection (IP) have steadily increased over recent years. The latest Swiss Re Term & Health Watch report showed a gradual proportionate increase for women and a correspondin...
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