VitalityLife

Promise XP technology

As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

Week commencing 15 June 2026

Life, serious illness and income protection

Evolving protection needs

Vitality research findings

Younger generations want cover

91.9% pay out rate

In light of Consumer Duty and the changing socio-economic landscape around us, offering the most comprehensive protection advice has never been more important.

Sick leave causes and policies