Vitality paid out £142m in 2024

91.9% pay out rate

Cameron Roberts
clock • 3 min read

Provider, Vitality, has published its life claims statistics for 2024, which show it paid £142 million in protection claims over the 12 months.

The provider said that it paid out at a 91.9% rate across its protection products, including 98.9% for life claims; and 88.6% for serious illness claims. Life products made up £95.7m of the total pay out, with an average amount paid of £84,268. The provider said that the top reasons for claim were cancer, heart, neurological and respiratory issues. It detailed its denied claims in the life space, with 0.8% denied due to suicide within 12 months of taking out the policy; 0.2% denied due to the terminal illness definition not being met; and 0.1% denied due to non-disclosure. Serious ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Royal London protection new business sales rise 17% in 2025

Royal London protection new business sales rise 17% in 2025

£771m paid in protection claims

Jaskeet Briah
clock 06 March 2026 • 2 min read
Guardian IP added to UnderwriteMe platform

Guardian IP added to UnderwriteMe platform

Seventh insurer offering buy-now for IP on the platform

Jaskeet Briah
clock 05 March 2026 • 1 min read
British Friendly pays out £4.9m in 2025

British Friendly pays out £4.9m in 2025

88.61% of claims paid

Jaskeet Briah
clock 05 March 2026 • 1 min read