VitalityLife

In light of Vitality Launch 2025, protection insurance must go further in strengthening people’s finances and unlocking better value, writes Vitality Life CEO Justin Taurog.

Insurance beyond the claim

Client engagement a priority

Focus on IP growth, Consumer Duty and prevention

41% of adults worried about affording care costs

Joins Life and Serious Illness Cover on the platform

Lack of awareness around Crohn’s diagnosis payout

"AF is a reasonably frequent disclosure on life assurance applications"

"The shorter the period since stabilisation, the more severe will be likely terms offered"