Going beyond the scope of traditional insurance with next-generation protection

COVER has partnered with Vitality to bring an exclusive content hub exploring expanding protection that can better meet the needs of clients from day one.

Sarka Halas
clock • 1 min read

Given the complex world we live in, sometimes traditional insurance is simply not enough. Justin Taurog, Managing Director, VitalityLife writes that there has never been a better time to sidestep traditional insurance; and that protection can play an increasing role in tackling wider issues by easing the healthcare burden faced in the UK today. Learn why Vitality's Serious Illness Cover has been at the forefront of innovation in the protection market due to enhancements that are designed to help advisers deliver more streamlined results. We also explore why the unique severity-based appr...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

CIC claims for prostate cancer up by 65% since 2023: Aviva

CIC claims for prostate cancer up by 65% since 2023: Aviva

£38m paid out for prostate cancer in 2025

Jaskeet Briah
clock 15 June 2026 • 1 min read
Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read
ProtectZ 2026 round up

ProtectZ 2026 round up

"Protection is personal so it cannot be generalised"

Jaskeet Briah
clock 11 June 2026 • 2 min read