Vitality

New research uncovers protection gaps across mortgage holders in the UK. Could earlier conversations with advisers be the answer?

67% experiencing burnout

85% of those purchasing do not plan for protection

Behind the claim statistics are powerful, real-life stories like Ken's, whose experience highlights the vital role comprehensive protection can play in helping families stay financially secure and keep their homes when serious illness strikes

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Vitality research findings

Finances stretched between generations

VitalityHealth CEO Dr Arun Thiyagaran explains how private medical insurance is evolving to help close that gap

Recognising providers in protection and health

Awareness, sales, compliance