Chase Templeton has announced it is partnering with Lancashire County Cricket Club by agreeing to sponsor its medical team.
The private medical insurance specialist, headquartered in Lancashire, is backing the club's seven-strong Sports Science and Medicine Team which is charged with keeping the club's playing squad fit and able to recover swiftly from injury.
The isponsorship deal will see director of medical services David Roberts, Club Physiotherapist Sam Byrne, Dr Simon Morris and other medical team members wearing Chase Templeton branded kit as they tend to injured players on and off the pitch.
The spinal board at Emirates Old Trafford will also bear the logo of the company which, with over 35,000 corporate and individual clients, is one of the UK's leading private medical insurance brokers.
The deal follows a similar sponsorship agreement struck last year between Darwen-based Chase Templeton and Blackburn Rovers FC.
The move by Chase Templeton is part of a wider strategy to raise the company's brand profile and build stronger links with professional sports clubs in its native Lancashire and beyond.
Aside from sponsoring LCCC and Blackburn Rovers, the company also provides private medical insurance to a number of league football clubs.
Warren Dickson, chief executive of Chase Templeton said: "We're delighted to have forged a partnership with one of the world's most historic, successful and high profile cricket clubs. Lancashire is the gold standard, a club which has invested not just in the first rate facilities on offer at Emirates Old Trafford, but in the professional development and physical wellbeing of its players.
"The strength and depth of expertise offered by the Sports Science and Medicine Team exemplifies that point and it's therefore an absolute privilege for Chase Templeton to be able to lend financial support."