marketing

'If you are trying to market to a family person, that’s not me. You are not marketing to me'

“Sometimes I can be challenging and quite bold, because I push to do the right thing”

‘Great marketing can present insurance as accessible and valuable’

Watch the full webinar

'We need to pick up the pace'

She joins adviser network after 10 years at Metlife

Kathryn Knowles 'sat on sofa with a cup of tea answering questions' about protection is key to advice firm's marketing strategy

Seven in 10 of 379 advisers surveyed use social media for business purposes

Designed to streamline adviser process and speed up underwriting decisions

iPipeline's product strategy director explores the rise of insuretech and the future of protection