How can the insurance industry get young people interested in protection?

The protection industry is generally pretty good at shouting about the benefits of protection insurance, and while some misconceptions remain, the public largely understand the importance of having the right financial cover in place. But for a sizeable chunk of society this is not the case. Young adults rarely buy protection, generally misunderstand its benefits, and as a result can leave themselves financially vulnerable if things go wrong. As part of its Income Protection Taskforce participation, Zurich recently polled 300 21- to 34-year-olds to dig deeper into why this is. While it...