How can the insurance industry get young people interested in protection?

Only 15% of young people have basic understanding of IP

clock • 4 min read

Louise Colley, head of retail protection at Zurich, takes a closer look at how the protection industry can help bridge the perception gap for younger customers.

The protection industry is generally pretty good at shouting about the benefits of protection insurance, and while some misconceptions remain, the public largely understand the importance of having the right financial cover in place. But for a sizeable chunk of society this is not the case. Young adults rarely buy protection, generally misunderstand its benefits, and as a result can leave themselves financially vulnerable if things go wrong. As part of its Income Protection Taskforce participation, Zurich recently polled 300 21- to 34-year-olds to dig deeper into why this is. While it...

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