Access Financial Services (Access FS) has launched an in-house digital marketing and lead generation platform following its acquisition of boutique digital marketing agency, Crazy Nerds.
Crazy Nerds will be integrated within Access FS to provide services to its team of 220 advisers and once the service has been launched, it will be available to all financial service firms whether they are part of Access FS or not. The Access FS digital marketing offering will comprise a range of services, including website development, search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing. The primary objective of the offering is to generate "high-quality" leads for Access FS's team of mortgage and protection advisers, Access FS detailed. The...
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