Three-quarters of advisers say protection sales will increase

clock • 1 min read

Almost three quarters (72%) of advisers polled believe that protection sales will increase in 2015, a survey has revealed.

Direct Life's survey of over 300 UK advisers (who use online portals) found only 2% expect a decrease in protection sales. 

Over a quarter (26%) said they expected current sales levels to be maintained.

When asked to identify what they most valued about their chosen protection platfom, almost two-thirds (63%) of advisers said multi-benefit capability. 

Neil McCarthy, sales and marketing director of Direct Life said: "We have seen a fairly significant increase in the volume of protection business being transacted on LifeQuote and were keen to see if this was representative of a broader increase in protection sales. 

"Our view is that, while there have been some major changes within the financial services industry over the last twelve months, the research suggests that advisers are looking for improved services to help simplify their engagement with their clients and insurers to help increase protection sales."

Further reading

LifeQuote adds whole of life comparison service

Protection market grows by 4.1% - Swiss Re

More on Individual Protection

Young workers desire protection against job loss to AI

Young workers desire protection against job loss to AI

Gen Z most likely to purchase this cover

Jaskeet Briah
clock 04 July 2025 • 1 min read
Parents at financial risk due to childcare

Parents at financial risk due to childcare

MetLife research findings

Jaskeet Briah
clock 01 July 2025 • 1 min read
IPTF launches 7 Claims Stories video on misrepresentation

IPTF launches 7 Claims Stories video on misrepresentation

Third video in series

Jaskeet Briah
clock 30 June 2025 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read