Customers reconnected to £3.2m of lost protection cover

Forms part of Billions 4 Millions initiative

Jaskeet Briah
clock • 2 min read

Customers have been reconnected to more than £2.5bn in lost and forgotten pensions, investments, savings and protection policies in the first half of 2026, by participating financial services firms in industry campaign, Billions 4 Millions.

The campaign aims to bring together firms from across UK financial services to reconnect customers with financial products they may have lost track of through changes to address, employment, provider or personal circumstances. In the first half of 2026, the average value associated with each successful reconnection was £31,647. The largest individual product identified was a protection policy carrying more than £3.2m of cover. While insurance and protection represented 12% of reconnections, it make up around 60% of value, with an average reported value of £157,754. Pensions account...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The COVER Review: IHT, provider updates and affordability

The COVER Review: IHT, provider updates and affordability

Week commencing 5 October 2026

COVER
clock 09 October 2026 • 1 min read
Half of UK adults support scrapping of IHT

Half of UK adults support scrapping of IHT

71% oppose 40% IHT rate increase

Patrick Brusnahan
clock 05 October 2026 • 1 min read
Two in five homeowners have no protection: MetLife

Two in five homeowners have no protection: MetLife

25% said they could not afford cover

Jaskeet Briah
clock 02 October 2026 • 1 min read