Digital health must tackle obesity- MP

clock

Obesity is the number one health concern that needs to be tackled using health technologies during the next 12 months, a government minister has said.

During a keynote speech today at the AXA PPP Health Tech & You Forum at the design museum, George Freeman MP, Life Sciences Minister highlighted that even though cancer and heart disease cause the most deaths in the UK each year, obesity is the health condition people most search for online. 

The AXA PPP Health & You State of the Nation survey of 2,000 people found 57% of respondents were most concerned with tackling obesity as compared to Diabetes (15%), Cancer (9%) and Heart Disease (8%).

George Freeman MP, said: "These findings are a wake-up call about the importance of digital health tech in combatting the rising burden of chronic disease through earlier diagnosis, better treatment and reduced hospital stays.

"With today's patients hungry for additional support via apps, monitoring devices and other health technology solutions, we need to ensure that the NHS is working together with patients to accelerate access to modern health technology."

The AXA PPP survey also revealed 43% of people believe that the NHS should provide health technology free of charge to help people improve their overall health.

Meanwhile 44 % of respondents said health technologies could help them manage a long term health condition

Nearly half of respondents (48%) live in a household that contains someone with a long term health condition

Over the next five years respondents feel the most commonly used health technologies will be pedometers (23%), wristband/watch (22%) and fitness related smartphone apps (18%.)

The age group most open to health technology are aged between 18 and 44. Some 42% cent of 18-44 year olds agreed that health technology would positively impact their health if they used it regularly. This is in comparison to those aged 45-54 (30%) and 55+ (23%)

James Freeston, marketing director at AXA PPP healthcare, said, "Nothing could be more personal than your own health. We and our Health Tech & You partners believe personal health technology is the new age, giving more control to consumers to live healthier and more active lives.

"This new research clearly demonstrates the public demand for health technology to help combat conditions like obesity. Health technology, and the public's desire to use it, has now reached a stage where existing public health campaigns focussing solely on advertising, posters and leaflets have to be questioned."

More on Individual Protection

Bankhall and PMS Mortgage Club collaborate on protection referral offering

Bankhall and PMS Mortgage Club collaborate on protection referral offering

Protection panel will aim to signpost advisers to referral partners

Hemma Visavadia
clock 30 June 2022 • 1 min read
Government publishes Mental Health Bill draft

Government publishes Mental Health Bill draft

Takes aim at racial disparity and increased individual support

Hemma Visavadia
clock 28 June 2022 • 2 min read
Entries for COVER Customer Care Awards closing soon!

Entries for COVER Customer Care Awards closing soon!

Deadline on 24 June

COVER
clock 20 June 2022 • 1 min read

Highlights

The COVER Review June 2022: Pride, Sandy's Story, Consumer Duty and IP for Gen Z

The COVER Review June 2022: Pride, Sandy's Story, Consumer Duty and IP for Gen Z

Now available for members to watch

John Brazier
clock 23 June 2022 • 1 min read
Protection & Technology: Where do we go from here?

Protection & Technology: Where do we go from here?

"The potential for this technology to revolutionise our industry is huge"

Hemma Visavadia
clock 27 June 2022 • 6 min read
Spotlight: Alzheimer's disease & dementia

Spotlight: Alzheimer's disease & dementia

"The underwriting of Alzheimer's disease is relatively straightforward"

John Downes
clock 24 June 2022 • 5 min read