Ageas Protect rebrands as AIG Life

clock • 1 min read

Ageas Protect has changed its name to AIG Life Limited and will from today present itself as AIG.

The new name and AIG logo will now be used to promote the company's life insurance protection business in the UK.

The deal to buy Ageas Protect was first announced on 6th August 2014 and approved by the Financial Conduct Authority on 31st December 2014.

American International Group agreed to buy the 100% shareholding of life insurer Ageas Protect Limited from Ageas.

AIG Life's managing director, Darren Spriggs (pictured) said: "We are delighted to complete the rebrand to AIG ahead of schedule. This marks the next stage in our development and we are excited by the opportunities we have in the pipeline backed by the AIG name."

To watch an EXCLUSIVE, in-depth video interview with COVER magazine on the rebranding and what it means for advisers, CLICK HERE 

More on Insurer

Most employees would continue working despite financial need: Cirencester Friendly

Most employees would continue working despite financial need: Cirencester Friendly

Younger respondents were most likely to continue working

Jaskeet Briah
clock 03 October 2025 • 2 min read
Ann-Marie O'Dea steps down as Shepherds Friendly CEO

Ann-Marie O'Dea steps down as Shepherds Friendly CEO

Jonathan Sandell takes the role

Jaskeet Briah
clock 02 October 2025 • 3 min read
Association of Financial Mutuals promotes Andy Morris to chair

Association of Financial Mutuals promotes Andy Morris to chair

Sophia Reed named vice chair

Jaskeet Briah
clock 01 October 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read