Bupa, the UK's largest healthcare company, has created three new senior sales and marketing roles, to drive further growth across its UK business.
Patrick Watt [pictured] is taking on a new role combining sales responsibilities for large, small and mid-sized corporates.
As director of business sales, Watt will build on Bupa UK's success in the small and mid-sized corporate market, developing and cementing relationships with new and existing businesses and attracting and renewing large corporate clients.
He will focus on delivering health and wellbeing propositions working with customers and in partnership with intermediaries.
Richard Norris has become director of consumer sales, having previously held the role of director of Small-Mid Corporate.
Norris will be leading Bupa UK's consumer new business, customer loyalty and retention, and public sector sales teams. His approach will be driven by delivering excellent customer outcomes and further strengthening Bupa's relationships with intermediary partners.
Angelene Woodland has been appointed the newly created director of marketing communications, leading all Bupa UK's marketing communications across all channels and customer segments. She was previously director of consumer.
Simon Chrisp, general manager, Sales and Marketing Bupa UK, said: "This is an exciting time for Bupa as we continue our success in the small and mid-sized corporate market, attracting and renewing large corporate clients and committing to growing the consumer health insurance market.
"Equally important is developing the good relationships we have with our intermediary partners, and growing together by meeting customer needs.
"Our growth is led by keeping our customers, and their health and wellbeing, at the heart of everything we do, focusing on high quality customer experience and health and care outcomes."
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