VitalityHealth has restructured its Key Accounts Team to increase its level of focus on growing, retaining and developing the adviser channel of business.
From September, the Key Accounts Sales and Retention function will be split into two teams with each headed by two key appointments, Liam Kennedy and Athos Rusovitch.
Kennedy, who is currently head of intermediated sales at VitalityHealth, will become the head of intermediated retention, a newly created role which will involve working with advisers to manage both the renewal cycle and their current in-force book.
Kennedy has 20 years of industry experience, previously leading a team of business development managers in the corporate and SME markets at Standard Life Healthcare.
The Head of Intermediated Sales position will be filled by Athos Rusovitch, a new VitalityHealth appointment.
Rusovitch is joining VitalityHealth from BrightRock, a South African Life Insurance start-up, where as head of distribution he developed the sales and distribution business.
Prior to this, Rusovitch spent 10 years with Discovery where he helped set up the franchise distribution channel for life insurance products in the UK.
Greg Levine, director of intermediated and corporate business at VitalityHealth, said: "I'm extremely excited about the continued development of the Key Accounts business.
"I'm confident that by splitting sales and retention and by appointing these two high calibre individuals we will continue to strengthen and grow our foothold in this key area of the market."
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