Patrick McIntosh, the financial adviser who trekked to the South Pole after repeatedly beating cancer, has been appointed the first ambassador for Seven Families.
The role will see him provide advice and support to Seven Families, promote initiatives and campaign messages as well as speaking at future events.
McIntosh has previously worked on charity campaigns for Bowel Cancer UK and Prostate Cancer UK. In recent years he has had both forms of cancer, as well as skin cancer.
McIntosh trekked to the South Pole, reaching it in January 2015, 100 years after Captain Scott's arrival. He is a chartered financial planner and director at adviser firm KMG.
McIntosh said: "Seven Families is an inspiring campaign and underlines two very important issues.
"Firstly, that most people are desperately vulnerable financially if they become seriously ill, and secondly, that there is a way back to health and work after a serious illness.
"Some of the people in this project are going through incredible life changes and it is so important to highlight their struggle. I'm honoured to be the first ambassador of the campaign."
Peter Le Beau, chairman of the Income Protection Task Force added: "I can't think of a more worthy or appropriate person to become an ambassador of Seven Families than Patrick.
"He embodies the courage and resilience that is such an important aspect of the campaign, and as a financial adviser he realises the importance of a financial safety net such as income protection.
"We know that Patrick will have a huge impact on the project and are delighted that he agreed to be involved."
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