Discovery launches Vitality partnership in USA

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Discovery, the parent company of Vitality, and John Hancock Insurance have entered a partnership to offer Vitality in the United States of America.

John Hancock is a division of global financial services group Manulife, and one of the largest insurers in the US.

In the US there are already over 700,000 Vitality members across the country on a stand alone basis through large corporates.

The new partnership will expand Vitality to John Hancock customers. The insurer provides life insurance, long term care insurance, business insurance and other products.

South-Africa founded Discovery also has partnerships in China with Ping An, AIA in Asia and Australia and The Generali Group in Europe.

In the UK Vitality, formerly PruProtect and PruHealth, was bought entirely by Discovery and launched under the Vitality brand in 2014.

Adrian Gore, chief executive of discovery said: "Discovery and John Hancock share a commitment to improving the lives of our customers, and with more than 150 years of experience and a history of innovation.

"John Hancock is the perfect partner to help expand the solution that's at the centre of Discovery's shared-value insurance model in the US."

Craig Bromley, president of John Hancock Financial Services said: "We are reinventing the consumer life insurance experience and changing the way people think about this critical component of their overall financial health.

"We believe this offering will make life insurance relevant for new generations of consumers and reinvigorate the entire category."

Further Reading:

VitalityLife announces senior promotions

Vitality has 'best ever' quarter

Vitality announces online GP and new rewards


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