The Protection Review has teamed up with the Association of Professional Financial Advisers (APFA) to provide independent specialist protection training across the industry.
The half-day sessions, held in April, May and June, cover all aspects of the UK protection market including products, underwriting, claims, regulation, sales and new technology.
Chris Hannant, director general at APFA (pictured) said: "As the only trade association for professional financial advisers, we are keen to identify future business opportunities for advisers, and to provide them with the tools to take advantage of them"
He added: "We think protection is an important part of the advice mix and we believe these sessions will bring benefits to both advisers and their clients."
The sessions also look at how advisers can introduce protection into conversations, promote the need for protection and how to overcome many of the typical rebuttals and objections that can often get in the way of sales.
The training, which is sponsored by major protection providers, is free for APFA members and sponsors and £50.00 to any others who wish to attend.
Peter Chadborn, co-presenter and director at IFA firm Plan Money, said: "With the exception of some good provider seminars and marketing material there is precious little protection-focused training available.
"Individual provider seminars are very welcome although they tend, naturally, to promote the wares of the host. These sessions are different in that they cover all aspects of the market from an independent viewpoint."
