The protection industry is split on the value of offering rewards and other added benefits in order to grow the market, a poll has suggested.
The latest industry poll from The Protection Review, found almost half (47%) of respondents believed it was becoming increasingly important to add such rewards to protection policies.
Meanwhile, just over two-fifths (42%) of advisers who took part in the poll believed it was unimportant.
In addition, a further 11% of survey participants were unsure.
Kevin Carr, chief executive of the Protection Review (pictured) said: "Right now the industry is clearly split on this issue. There are those who believe that engaging with policyholders through added value benefits is the best way to grow the market, while others still see them as bells and whistles.
"It will be interesting to run this survey again in a few years' time and see if the trend towards such benefits continues to rise."
