LV= launches online G-day commission calculator

clock •

LV= has launched an online calculator for advisers to work out potential commission loss in the run up to G-Day.

The tool is live today on the insurer's gender website.

Mark Jones, head of protection at LV=, said: "Switching to gender neutral rates will result in a change of premium and, for many clients, an unwelcome increase. For the adviser there could be a real risk of losing the business if this happens, and therefore their commission."

Advisers can work out the risk to income using the tool and aims to support them in getting business through the books.

Author spotlight

Nicola Culley

More on Income Protection

44% of customers expect to discuss accident-only cover alongside IP

44% of customers expect to discuss accident-only cover alongside IP

National Friendly’s Bruised Britain report

Jaskeet Briah
clock 26 October 2026 • 2 min read
Price is the top consideration for protection uptake: Shepherds Friendly

Price is the top consideration for protection uptake: Shepherds Friendly

Preventative care topped the list of preferred benefits

Jaskeet Briah
clock 14 October 2026 • 3 min read
National Friendly launches mortgage protection offering

National Friendly launches mortgage protection offering

Non-underwritten income protection

Jaskeet Briah
clock 06 October 2026 • 3 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read