LV= launches online G-day commission calculator

clock

LV= has launched an online calculator for advisers to work out potential commission loss in the run up to G-Day.

The tool is live today on the insurer's gender website.

Mark Jones, head of protection at LV=, said: "Switching to gender neutral rates will result in a change of premium and, for many clients, an unwelcome increase. For the adviser there could be a real risk of losing the business if this happens, and therefore their commission."

Advisers can work out the risk to income using the tool and aims to support them in getting business through the books.

Author spotlight

Nicola Culley

More on Income Protection

Profile of an IP customer: BMI and protection

Profile of an IP customer: BMI and protection

Weighing the facts

Jo Miller and Warren O'Connell
clock 11 December 2025 • 3 min read
Low IP uptake due to misconceptions: Shepherds Friendly

Low IP uptake due to misconceptions: Shepherds Friendly

14% of working adults have IP

Cameron Roberts
clock 24 November 2025 • 2 min read
Profile of an IP Customer: Mix and match protection

Profile of an IP Customer: Mix and match protection

Why multi-benefit plans are winning

Jo Miller and Warren O'Connell
clock 20 November 2025 • 3 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read