Stonebridge Group has agreed a strategic affiliation with PruProtect for its protection proposition.
Partners of the mortgage and insurance network can now access the full range of PruProtect products and the private medical insurance plan offered by PruHealth.
Richard Adams, managing director at Stonebridge Group, explained the relationship means advisers will have access to dedicated business development support to work alongside the network's sales management team.
"We believe this new alliance offers a real sales opportunity to address clients' protection needs, particularly with private medical insurance, which is a product most clients aspire to. This is an area of the market advisers should be looking to maximise in order to grow their business," he said.
Justin Taurog, director of marketing and distribution at PruProtect, added: "We are excited about Stonebridge joining us on this journey to help close the protection gap by providing customers with more relevant and appropriate products."
