Where next for our Access to Insurance 'Sign up to Signposting' campaign?

Adam Saville
@AdSaville_COVER
03 December 2020

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So far we’ve provided 360 editorial coverage and hosted live, interactive panel discussions and video interviews. But what’s next?

In June 2020, COVER launched its ‘Sign up to Signposting' campaign to bring attention to the Access to Insurance agreement signed in January 2020 by the protection industry. So far, it has seen more than 26 organisations pledge to signpost customers that they are unable help due to a pre-existing medical condition or disability towards a firm that can help source them cover.

The initial launch saw us provide editorial coverage about protection signposting from all angles, exploring who should be signposting - from providers through to advisers - where it is most needed and how we should be doing it.

We've since hosted live, interactive panel discussions and presented video interviews with leading industry figures at our widely attended digital events. These have included top spokespeople from organisational bodies such as BIBA, CII, the PDG and the Access to Insurance Working Group to name only a few.

However, it does not end there. Heading into 2021, we intend to branch out even further to continue to encourage better professional standards around signposting, in a way that encourages IFAs, wealth managers, mortgage advisers and other insurance brokers to establish effective referral partnerships with specialists that can benefit everyone - most of all the customer.

We plan to showcase best practice when it comes to creating commercial arrangements, while debating how to make progress regarding ethical insurance distribution and raise the profile of protection and its many benefits to customers and advisers beyond the confines of our immediate sector.

By drawing upon audiences across financial services, including our sister titles such as Professional Adviser and Professional Pensions, we believe that a collaborative approach is the best way to help spur on meaningful change to help reduce the protection gap and take yet bigger strides to go above and beyond to do the right thing for customers.

To find out how to support the initiative and raise brand awareness though a range of tactical content-driven ventures, please contact myself or Rachel Calvert, COVER publisher, to find out more.