Legal & General (L&G) has announced it is to spend £1m on its Relevant Life Plan (RLP) to provide online submissions and allow for online submissions.
The RLP is one of L&G's business protection products providing a death-in-service benefit to employees upon death or diagnosis with a terminal illness.
L&G has previously increased the multiples of cover and extended the notice period for the continuation option from 30 to 90 days.
RLP is now available via L&G's online quote and application system, OLP Connect, which currently has an 81% rate of immediate decisions from underwriting.
There will remain the option to submit paper applications from advisers.
Richard Kateley, head of specialist protection at Legal & General, said: "We are constantly looking to improve both our products and processes at Legal & General, so we are delighted that we have been able to take adviser feedback on board in order to do that.
"By bringing our flagship Business Protection plan onto our quote and apply system, we hope to create an offering that will be beneficial to advisers in real terms."
Kateley continued: "Although not strictly a Business Protection policy, as the benefits are paid to the beneficiaries of the life assured and not the business, the benefits of an RLP can be an effective conversation starter with corporate clients to discuss other areas of business risk.
"Making the application process easier, quicker and more efficient will hopefully enable more advisers, who may not have considered this a market, to start these conversations."
