Individual Protection

75% expect rising interest in private healthcare plans in 2024

Lack of awareness around Crohn’s diagnosis payout

Health driving increased sales

Reputation was more important to women

Focus on re-election

Growth in protection products

National Insurance cut was centrepiece of 2024 Spring Budget

24-hour turnaround on applications referred to underwriters

Increased benefit terms and maximum allowances

“That's make or break for many customers”