Why is it that women are more aware of state health and welfare limitations than men, yet less likely to see the value of group protection? And what can the group sector learn from the retail market where sales of IP to women have gradually increased...
'You need to look at what you've learnt and evolve the message for follow-on campaigns. Unless you do this, interest wanes'
'One of those unsung heroes of our industry'
From transactional to ongoing support
Because IP is ‘more flexible than any other’