ChatGPT

The Google AdWords of the 2020s

Risks of consumer harm, cyber vulnerabilities and operational failures

Selling directly to potential customers

"The protection gap in 2026 is a conversation gap"

Week commencing 01 June 2026

Application completed on Aviva’s website

“The technology is evolving faster than many of us can imagine”

“Protection needs to be an easier purchase”

"The underwriting process could be ripe for innovation"

“I wouldn't trust generative AI to tell me the time, let alone embed it in a claims process"