As new insurance technologies come to the industry and innovation gathers pace, as do the inherent risks to the protection space, making it incumbent on industry decision-makers to put consumers first at every turn, warned Shân Millie, founder of Bright Blue Hare.
Taking part in Protection Review's ProtectX7 conference today (29 June), Millie outlined how making decisions on "fast moving, dynamic" technologies can be fraught with unintended consequences that could lead to potential damage to consumer outcomes and industry reputation. "My message to you as protection practitioners, pathfinders and leaders is that it's actually your responsibility to put data and technology in its rightful place, and to transparently, purposefully and verifiably put it to work for your customers," Millie stated. Using the current interest in generative artificial...
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